How The Dev Pros handles personal information.
This policy explains what information we collect, why we collect it, how we use it, how long we keep it, and the choices and rights available to you when you visit our website, request an audit, use our assistant, or contact us about services.
This page is written for clarity, not legal theatre. It is meant to help visitors understand what happens to their information when they interact with The Dev Pros.
Who we are
The Dev Pros is a UK-based website and AI automation business. For the purposes of UK data protection law, The Dev Pros is the controller of the personal information described in this policy unless we tell you otherwise for a specific engagement or arrangement.
If you have a question about this policy or how your information is handled, you can contact us at hello@thedevpros.com.
What we collect
Information you submit directly
- Your name, email address, and any business details you choose to provide.
- Website URL, enquiry details, project notes, and other context you enter into our forms or assistant.
- Whether you want a confirmation email or prefer an async / no-calls process.
Technical and attribution information
- UTM parameters such as utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
- Ad click identifiers such as gclid where available.
- Landing page and landing pathname information associated with your visit or enquiry.
- Basic request and security information such as IP-derived rate-limiting keys, request metadata, and anti-abuse signals.
Analytics and website usage information
- Information about how visitors use the site, such as page views, navigation paths, and key interaction events.
- Technical device and browser information that may be collected by analytics, hosting, security, or tag-management tools.
We may collect information directly from you, automatically from your device or browser when you use the site, and from the technical tools we use to operate, secure, and measure the website.
How we use your information
Responding to enquiries
To review your request, reply to your message, send a confirmation email if requested, and decide whether we are a good fit to work together.
Project scoping and sales operations
To understand your business goals, website setup, traffic or lead issues, and recommend relevant services, audits, or next steps.
Attribution and performance measurement
To understand which channels, campaigns, landing pages, and journeys generate genuine commercial enquiries and how the site is performing.
Security and abuse prevention
To validate form submissions, detect spam or suspicious behaviour, rate-limit abuse, and protect the website and inboxes used to receive enquiries.
Website improvement
To improve messaging, conversion paths, performance, UX, technical reliability, and how the site supports prospective clients.
Our lawful bases
UK data protection law requires us to identify a lawful basis for processing personal data. Depending on the context, we may rely on one or more of the following:
Contract / pre-contract steps
Where you contact us about services, an audit, a proposal, or a possible engagement, we may process your data because it is necessary to take steps at your request before entering into a contract.
Legitimate interests
We may process personal data where it is reasonably necessary for running, improving, securing, and measuring our website and service operations, provided those interests are not overridden by your rights and interests.
Consent
Where consent is required — for example for certain non-essential cookies, storage/access technologies, or marketing activity — we rely on consent and you can withdraw it where applicable.
Legal obligations
We may retain or disclose limited information where required to comply with applicable legal, tax, accounting, regulatory, or law-enforcement obligations.
If you contact us about a potential project, the main lawful basis will usually be pre-contract steps and / or legitimate interests. If we rely on consent for a specific activity, such as certain non-essential tracking technologies or marketing, you can usually withdraw that consent.
Cookies, local storage, analytics, and attribution
We may use cookies, local storage, analytics tags, or similar technologies to operate the website, remember relevant visit context, measure site performance, and understand which traffic sources generate genuine enquiries.
This can include
- Storing attribution data such as UTM parameters, gclid, landing page, and landing pathname so an enquiry can be linked to the journey that generated it.
- Measuring page visits, core actions, and conversion events.
- Supporting security, abuse prevention, and website reliability.
Important: where the law requires consent for non-essential cookies or similar storage/access technologies, that consent should be obtained through appropriate on-site controls. This privacy policy explains the processing, but it does not replace a proper consent mechanism where one is required.
How long we keep information
We keep personal information only for as long as reasonably necessary for the purposes described in this policy, unless a longer period is required by law or is reasonably needed for legal, accounting, regulatory, or dispute-resolution purposes.
Enquiries and project discussions
Usually up to 24 months from the last meaningful contact, unless longer retention is needed for a live project, contractual relationship, or legal reason.
Security and technical logs
Usually for a shorter operational period, often up to 12 months, depending on the nature of the log and security need.
Consent and preference records
Kept for as long as needed to manage your preferences and demonstrate compliance, then minimised or deleted where appropriate.
Your rights
Depending on the circumstances, you may have the right to:
- Ask for access to the personal data we hold about you.
- Ask us to correct inaccurate or incomplete information.
- Ask us to delete your information in certain circumstances.
- Ask us to restrict or stop certain processing in certain circumstances.
- Object to processing based on legitimate interests, including direct marketing where applicable.
- Ask for a portable copy of certain information where the law gives you that right.
- Withdraw consent where we rely on consent.
- Complain to the UK Information Commissioner’s Office (ICO) if you believe your data has been handled unlawfully.
To exercise any of these rights, email hello@thedevpros.com. We may need to verify your identity before actioning a request.
Contact and complaints
If you have a question, request, or concern about how your personal data is handled, contact:
You also have the right to complain to the UK Information Commissioner’s Office if you believe your personal data has been handled unlawfully. Their website is ico.org.uk.